Employee-owned North Dakota company Scheels is bringing a 240,000-square-foot All Sports store to Cedar Park.

Construction on the new shopping destination will begin early next year at CedarView, a large development near the H-E-B Center soon to be home to Nebraska Furniture Mart, plus a convention center and hotel. SCHEELS will serve as the second core anchor in the development alongside NFM, and will feature 240,000 square-feet of premium retail adventure for the entire family. The Cedar Park SCHEELS joins The Colony location which opened in the north Dallas suburb in 2020, expanding the company's reach across the state.

Scheels will feature 240,000 square-feet of premium retail adventure to the suburb north of Austin. The store is scheduled to open in fall 2026. Cedar Park Scheels will be home to entertainment attractions, specialty shops, and boutiques showcasing premium products and top brands. The store will stock more than one million pieces of inventory throughout 75 specialty shops, all staffed by true experts who go through Scheels University training with specific focus on helping customers achieve their goals.

Like other Scheels locations, the store will be a destination for fun with plenty of family-friendly attractions. These include a 65-foot Ferris Wheel, 16,000-gallon saltwater aquarium with more than 600 fish, a wildlife mountain, and Fuzziwig's Candy Shop. Shoppers will have the opportunity to enjoy interactive arcade games and sports simulators, and specialty treats at Ginna's Cafe, a restaurant serving gourmet soups and sandwiches, homemade fudge, and specialty coffee.

Cedar Park Scheels will employ more than 500 people. The store will be the company's 35th location and is its second in Texas.